As we gear up for 2025, marketers and business owners face an unpredictable and rapidly evolving landscape. From legal challenges at Google to the...
There’s no doubt about it: Real estate is a competitive space. And when it comes to marketing your real estate business, standing out is...
Digital marketing is in crisis. Big time. Everywhere I look, I see warning signs for companies trying to stretch every single marketing dollar: It’s...
How comfortable are you with building and managing your marketing budget? Do you know how to make the best decisions for your business? Do...
With a name like “Poetica,” it’s probably no surprise we love eBooks. “Poetica” comes from the phrase “Ars Poetica,” which translates to “the art...
Backlinks. They’re the often ignored final step of any great SEO strategy, but so many companies (and even agencies) ignore them for one simple...
The digital marketing landscape has never been more challenging for marketers. With an incredibly low cost of entry, countless techniques to try, and endless...
Introduction to Two Event Roles Planning an event is like putting on a show: Its success depends on both the cast and crew knowing...
When people hear that we’re a content marketing agency, one of the first questions they ask is: Can you really increase sales with blogging? ...
At Poetica Marketing, we believe in the importance of giving back to the community. That’s why we donate 10 hours of our services every...
This guest post has been provided by Andoni Aristimuño of Bridges Film Co., a Pittsburgh-based, full-service video production company. Contact Bridges Film Co. for...
In my first week in my first content marketing job, the CEO of the company slipped by my desk and dropped off a copy...
When I was in my first week in my first professional writing position, I remember a senior editor offering some terrifying and unsolicited words...
I’ve been blogging regularly for more than a decade now. And although the writing portion comes easily, occasionally I’m stuck on what to write...
Photo by Firmbee.com on Unsplash Knowing what people are looking for on Google will help you identify products and services that are in demand....
Photo by Headway on Unsplash Anytime you build a content strategy for a business, it’s important to maintain focus on your objectives. Most businesses...
Webinars have always been popular ways of flexing expertise, and they only increased in popularity at the height of the pandemic, when everyone was...
Small businesses—especially those with only one or two people—face a unique problem. In many cases, the same people responsible for executing on the company’s...
I love blogging. And in content marketing, blogging is often the blend of two of my favorite passions: writing and strategy (check out our...
February 15, 2023 If you want a group of people to work well together, they need to learn to communicate, problem solve, cooperate, and...
Gated content gets a bad rap. Folks are quick to diminish its potential—but strong gated content can generate awesome results (as I explained in...
Hosting a corporate event can benefit your business in big ways. A corporate event is more than just a party, and it’s more than...
If you’ve been paying attention to content marketing trends at all in the last few weeks, you’ve probably heard of ChatGPT. In case you...
People often ask me, “What do events have to do with marketing?” And I can’t help but answer, “Everything!” Marketing is about making your...
When I first started my career in content marketing, it seemed like gated content was all the rage. Agencies were selling gated content left...
At Poetica Marketing, we believe in the importance of giving back to the community. That’s why we donate 10 hours of our services every...
I love talking about marketing strategy with new people. But oftentimes, the conversation goes a little like this: First, they excitedly explain what they...
Like many people, I’ve always been a fan of a good underdog story. There’s just something so satisfying about the classic David and Goliath...
I can happily say I recently published my first book! The Strategic Marketer: Effective, Low-Cost, And Practical Marketing Strategies from the Agency Trenches officially...
The following is an excerpt from The Strategic Marketer: Effective, Low-Cost, and Practical Marketing Strategies From the Agency Trenches, the upcoming book by Patrick...
Now that COVID has receded slightly and local governments are allowing businesses to open their doors again, we’re once again seeing a resurgence in...
Pittsburgh is a beautiful city currently undergoing a renaissance. Although the pandemic has hobbled some of the economic growth the region has charted in...
If you’ve ever spent any amount of time managing a Facebook page, you’ve likely received an automated notification from Facebook that looks something like...
I’m not much of a football fan. Sure, watching top-tier athletes is exciting, but the pace of football is simply too slow for my...
